《生逢灿烂的日子》超12亿收官 精品情怀大剧领跑Q4独播市场
时间：2020-10-23 18:58:00阅读：3953次来源：星辰影院 日前，由爱奇艺全网独播的怀旧都市情感剧《生逢灿烂的日子》迎来收官，作为爱奇艺继Q3之后力推的又一部年代大剧。该剧对现实主义题材的深入走心演绎，积极进取的主流价值观传递，自上线以来，引发《人民日报》、《北京日报》等在内的众多党政媒体关注，收获超高行业及用户口碑的同时，《生逢灿烂的日子》更以12.4亿全网播放量为以年代剧为代表的细分题材市场开拓提供了更多空间与可能。
爱奇艺独特选剧眼光，再掀怀旧热潮
作为视频行业的引领者，爱奇艺将平台“青春、阳光、正能量”的正向价值观与年代剧温情激励的调性有效融合。一早在年代题材内容矩阵上进行布局，自Q3以来，《一树桃花开》《情满四合院》等多部年代剧都在爱奇艺平台斩获了不俗的播放成绩。而此次在内容上立意上另辟蹊径的《生逢灿烂的日子》，作为Q4爱奇艺全网独播的年代大剧，也再度掀起年代怀旧热潮。由此可见，爱奇艺在好故事、正能量双重标准下，以精准选剧眼光，不断捕获更多高品质年代大剧，实现该类题材内容版图的有效扩充。
爱奇艺平台强内容分发助推年代剧用户覆盖
此番，爱奇艺作为《生逢灿烂的日子》的独播平台，依托平台强大用户基数，聚集大量年轻用户人群，实现观剧用户年轻化的同时，也与同步播放的传统电视平台形成了覆盖互补。同时，爱奇艺还依托全新升级的社区互动矩阵，提升年轻用户对于以《生逢灿烂的日子》为代表的年代大剧的内容认可。爱奇艺借助平台强内容分发及运营实力，通过《生逢灿烂的日子》25-30岁为核心受众的数据表现，实现年代题材用户年龄层有益的同时，更推进了年代大剧的年轻化升级转变。
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