爱奇艺以“青春正能量”打造精品内容 《泡沫之夏》播放量破8亿

时间：2020-10-23 21:03:29阅读：1858次
近期，由爱奇艺、耀客传媒联合出品的《泡沫之夏》正在爱奇艺爱青春剧场热播，播放量和口碑持续攀升。目前《泡沫之夏》网络播放量破8亿，微博话题阅读量近14亿,备受用户喜爱。《泡沫之夏》取得如此亮眼成绩，不仅
泡沫之夏
  • 泡沫之夏
  • 剧情 爱情
  • 黄灿灿 罗仲谦 严禹豪 金燕玲 归亚蕾 张国柱

近期，由爱奇艺、耀客传媒联合出品的《泡沫之夏》正在爱奇艺爱青春剧场热播，播放量和口碑持续攀升。目前《泡沫之夏》网络播放量破8亿，微博话题阅读量近14亿,备受用户喜爱。《泡沫之夏》取得如此亮眼成绩，不仅得益于爱奇艺创新改编IP、精良制作品质满足用户审美口味，更重要的是剧中所传达的正能量价值观感染更多用户，引发用户情感共鸣。

《泡沫之夏》由原著作者明晓溪亲自操刀改编，既保留了原著故事内核，又做了符合时代价值观的调整。除演绎主角间情感纠葛外，更多着力于职场打拼、个人成长方面，事业线和情感线协同并进。男主欧辰人物设定为VR成功创业者，符合时下青年自主创业、追逐梦想的趋势;女主尹夏沫柔弱外表下是坚韧不拔、乐观向上的品格，向用户传达女性自主奋斗观念。立足当代社会现实，《泡沫之夏》以更贴近生活的视角讲述青春的励志成长故事，传递主流价值观，也更具时代感和代入感。除《泡沫之夏》收获诸多好评外，早前《最好的我们》《你好，旧时光》《以你为名的青春》打破低俗青春剧套路，聚焦普罗大众青春记忆，以清新治愈风格传递正能量，俘获一众忠实粉丝。爱奇艺弘扬正能量价值观，为用户传递正向价值引导，也更加贴近年轻用户。

爱奇艺创始人、CEO龚宇在2018爱奇艺世界·大会上曾提到:“娱乐要有价值观，青春、阳光、正能量是内容构成的关键底色。这不是简单的形式，而是爱奇艺的重要方向。”未来，爱奇艺将主抓年轻用户市场，推出涵盖校园、爱情、冒险、偶像等青春题材的爱青春剧场，以及聚焦悬疑类型的奇悬疑剧场。此外，爱奇艺仍将延续古装、青春、现代三大类题材并行的战略布局，持续为用户带来更多正能量精品内容，推动娱乐内容生态健康发展。

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